Business Plan for an Aviation Company - 12429 Words

1. Company’s profile JetStream Aero Services (JAS) is a newly set up aerospace company dedicated to providing small aircraft modification, assembly and maintenance services in South East Asia. JAS will have its first maintenance plant at Seletar Airport (Singapore) and aimed to start operations by 2010. Singapore is chosen due to its strategic location and it is a major hub in aerospace maintenance, repair and overhaul (MRO) in Asia Pacific. As JAS is relatively a new company, the management aims to enter the South East Asia market by focusing on small business aircrafts in the first few years of operations. Other areas would be looked into further once JAS has established its brand name and services. JAS is also proud to be†¦show more content†¦Teamwork * Teamwork helps the company work in a more efficient manner and reducing any chances of miscommunications between different departments * Monthly gatherings shall be organized by the management to foster greater relationship and cohesiveness of the entire company 2. Company’s products and services Seletar Airport is chosen as the main location for JAS main headquarters and maintenance plant. The total land space available is roughly two hectares in size and would be sufficient to house a decent aircraft hangar and office space. Within the airport itself, an existing runway (03/21) with a distance of 1,592 meters long and 46 meters wide would be available to carry out test flights conveniently. Though JAS primary provides MRO services such as maintenance and repair for a wide range of small business aircrafts, its main focus shall be the manufacturing, assembling and sale of the Diamond DA42 twin star aircraft. Sales target are set at three of this business jet per month from the start of JAS operations. JAS new single engine trainer aircraft, JetStream Flyer would begin its design phase concurrently from the start of operations and set to be in operations and delivered by year 2011. Its target sales potential would be at least of five aircrafts per month from year 2013 onwards. To further enhance JAS services to customers, the in-house engineers would provide aircraft maintenance advice and workshops for customers.Show MoreRelatedMarketing Strategies871 Words   |  4 PagesMarketing strategy is the plan of an organization to market its product. A good marketing strategy enables the organization to get the best marketing results and help it sustain its marketing advantage by using limited amount of resource. This report is the comparison of marketing strategies of three different companies. 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